Infrastructure specialist swaps columns for colonies

Date published: 23 August 2023

A Worcester-based company which revolutionised the way street furniture is installed is supporting a very different kind of public installation in the city next summer.

NAL, a specialist manufacturer and supplier of infrastructure solutions, is sponsoring the great Waddle of Worcester, which will see eighty penguins pop up in streets, green spaces and shopping areas for eight weeks from July 2024.

A Wild in Art event, the art trail is being brought to Worcester by St Richard’s Hospice in its fortieth year caring for patients and loved ones across the county.

Emma Montgomery, General Manager, at NAL, said: “Over 25 years ago the NAL Retention Socket revolutionised the highways industry both in the UK and abroad, but we’re still very much a Worcester-based company. So, we’re delighted to support St Richard’s Hospice, which does so much for patients and families in our home community.”

“Usually, we’re supplying our clients with underground infrastructure solutions, so they can install traffic signals, street lighting and EV Chargers, so it makes a lovely change to be supporting the installation of beautiful works of art along Worcester’s streets and public spaces.”

Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “It’s wonderful to have the team from NAL on board and we know they’ll all be out enjoying the trail with their friends and families next summer.

“We get to meet many of the county’s hidden gem businesses through our penguin partnerships and it’s been fascinating finding out about NAL’s innovative highways solutions which start life right here in Worcester.”

Forty large penguins will be designed by artists and selected by sponsors to appear along the six-mile route. To register interest as an artist visit our Artist page.

Forty baby penguins will be available for adoption by local schools and community groups. To register interest as a school or community group visit or Schools page.

You can follow the great Waddle of Worcester on Facebook, Twitter and Instagram.

The great Waddle of Worcester is supported by Presenting Partners; Crowngate, DRPG, Worcester City Council and Worcestershire Ambassadors, Community and Education Partner; Worcester BID and Media Partners; the Worcester News and BBC Hereford & Worcester.

Join the huddle

To discuss sponsorship opportunities, call Sara Matthews, Business Development Manager, on 01905 763963, or email [email protected]

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