Worcester News creates some noise for city penguins

Date published: 5 July 2023

Julie Bolton, Stephanie Preece and Dale Godliman of the Worcester News stand with Spirit and Hoiho the penguin statues in front of the Worcester News/LocaliQ entrance sign.

A city newspaper has given its backing to Worcester’s third public art trail which will see a huddle of penguins slide into residents’ hearts in summer 2024.

The Worcester News, based on London Road, is on board as media partner with the great Waddle of Worcester – an eight-week, Wild in Art sculpture trail brought to the city by St Richard’s Hospice.

The daily news source, which has served the city since 1935, will cover the penguin parade both in print and online, alongside the trail’s second media partner BBC Hereford & Worcester.

The great Waddle of Worcester will see 40 beautifully decorated penguin sculptures brighten city streets, parks and public spaces from Monday, July 22 to Sunday, September 15 2024.

Stephanie Preece, Editor of the Worcester News and its sister titles Berrow’s Worcester Journal, Malvern Gazette, Ledbury Reporter, Evesham Journal and Cotswold Journal, said: “We’re delighted to be partnering with St Richard’s Hospice for the city’s third public art trail, which will not only raise much-needed funds for local hospice care but will also attract huge numbers of trail goers into our city.”

Standing alongside the large fibreglass penguins, will be 40 chicks decorated by school children and community groups and displayed through city shops and Crowngate Shopping Centre during the trail.

The large penguin sculptures will be auctioned in October 2024 to raise funds for the care that St Richard’s provides to those living with a serious progressive illness and their loved ones.

Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We’re so excited to have the city’s only daily newspaper on board for the trail once again.

“With the invaluable support of the Worcester News, we can ensure we spread the word about our penguin parade – and the charitable cause behind it – to as many people as possible.”

Forty large penguins will be designed by artists and selected by sponsors to appear along the six-mile route. To register interest as an artist visit our Artist page.

Forty baby penguins will be available for adoption by local schools and community groups. To register interest as a school or community group visit or Schools page.

You can follow the great Waddle of Worcester on Facebook, Twitter and Instagram.

The great Waddle of Worcester is supported by Presenting Partners; CrowngateDRPGWorcester City Council and Worcestershire Ambassadors, Community and Education Partner; Worcester BID and Media Partners; the Worcester News and BBC Hereford & Worcester.

Join the huddle

To discuss sponsorship opportunities, call Sara Matthews, Business Development Manager, on 01905 763963, or email [email protected]

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